Why Do People Run?: Competitive Sport, Daily Exercise, or Community Event
|Author: ||Evans, Catherine|
Nominated for the 2012 Society of Midland Authors Award
This work examines the evolution of road racing in America from elite marathons to charity races for the masses. It also analyzes the role of advertising and marketing in this transformation.
“…a fantastic tale of high-level paradoxical dilemmas in the running world as a sport, and technological ‘window’ on the competitive world.”
-Professor Gary I. Wade, Drake University
“…approaches the culture of running in America…
informative and entertaining…”- Dr. Traci A. Statler, California State University, Fullerton
“Evans has compiled an engaging, accessible resource for this audience, no doubt appealing to a wide variety of readers, whether they are intrigued by running specifically, or by popular culture or marketing more...” -Dr. McHee Hyun, Antioch University
Table of Contents
Foreword by Gary I. Wade
American running culture is understandable through the eyes
of many beholders.
The truth and fallacy associated with the history of the first
Carolyn J. Evans
Road races as experiential marketing for an unexpected brand.
Sandra L.M. Henry
Philanthropy runners race for funds and awareness.
Motivation and intentions of marathon runners have evolved
Carolyn Evans, Catherine Evans, and Alyssa Frakes
Disability and medical developments challenge the morals and
ethics of running culture.
Amy Heger, Catherine Evans, & Jenna DeLong
Paradoxical sponsorship associated with marathons as a popular
race form, charitable fundraiser, and lucrative investment.