Professor Ifedayo Daramola holds a Ph.D. in Mass Communication from Babcock University , Ilishan Remo Ogun State, Nigeria. Dr. Daramola, is an Associate Professor in the Department of Mass Communication. Adekunle Ajasin University Akungba-Akoko Ondo State, Nigeria.
2015 1-4955-0324-0 This study contends that democracy and political change is deeply rooted in the mass media’s ability to become a major agent of political socialization that was capable of mobilizing local populations into changing longstanding African attitudes about politics and election outcome behaviors.