THE ROLE OF RADIO IN THE AMERICAN PRESIDENTIAL ELECTION OF 1924: How a New Communications Technology Shapes the Political Process

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This study investigates how. for the first time the new medium of radio impacted upon a presidential campaign. Prior to 1924 candidates were known to the public by their photographs and by the printed versions of their major speeches published in the press. Beginning in 1924, however, party standard-bearers were
recognized by their voices.


“[This book] not only makes an important contribution to understanding the origins and infancy of a political culture with which its readers will be so familiar, but also enriches scholarship on the communications revolution, placing this key transitional moment in the nation's politics within the broader groundswell of change that characterized the vibrant decade of the 1920s. Ranson deserves commendation for the perspicacity of his findings and the eloquence of their presentation, while scholars will appreciate the avenues of exploration he has opened up for future research.” – Prof. Roderick A. McDonald, Rider University

“Based on a plethora of primary and secondary sources, this book will appeal to a broad constituency: the political historian; the social historian; the journalism historian; and the historian of radio and science. Apart from these groups, it is a fascinating topic for an interested lay reader, made easily accessible by Ranson's deft touch as author, and can be highly recommended.” – Dr. Joyce A Walker, University of Aberdeen

Table of Contents

List of Cartoons and Illustrations
Foreword Professor Roderick A, McDonald
Introduction "
Chapter 1 August 1923 - The Changing of the Guard
Chapter 2 December 1923 — Launching the Coolidge Campaign
Chapter 3 The Coolidge Team
Chapter 4 Taking Political Precautions
Chapter 5 The Rivals - Henry Ford

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