Popular Culture and Mass Communication in Twentieth-Century France

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Year:
Pages:300
ISBN:0-7734-9499-5
978-0-7734-9499-2
Price:$199.95 + shipping
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15 British and French specialists examine modern and contemporary French culture, with essays on: changing trends in government evaluation of culture; the proletarian writers and journalism in the 1930s; radio and cinema; popular cultural activities such as horse-racing, war-memorials, and comic strips; France's multi-cultural nature; and gender issues in the mass media. One key area, on which the volume concentrates, and which illustrates the shift in cultural definition, is advertising, both as a an historical phenomenon and a new cultural form. Finally, an essay on changing attitudes to the French language encapsulates the issues involved in the erosion of the barrier between high and popular culture.

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