Amanda Zweerink is a tenured professional in the advertising industry, with experience in brand building and sports marketing. Aside from her writing credits in the field of Internet ethnography, she is an active participant in several online fan fiction communities. She is also one of the four founding members of Popgurls.com, a pop culture web magazine providing irreverent commentary on a variety of entertainment topics.
2004 0-7734-6380-1 “Community” is a highly contested concept, and in the milieu of mass media, it is even more highly fraught. The book bolsters our understandings of the substantive processes involved, particularly those of boundary formation, spatial dimensions of communities, and how communities are always both embedded and emerging entities. Finally, it deals with the question of how seamless and/or disruptive the new technology of the Internet is vis-à-vis our traditional practices of community formation and maintenance. Ethnographic in method, and deals with community concepts such as networks, geography, boundaries, and politics.