History and Advancement of African Americans in the Advertising Industry, 1895-1999

Author: Moss, Janice Ward
Year:2002
Pages:104
ISBN:0-7734-6945-1
978-0-7734-6945-7
Price:119.95

Reviews

& a thoughtful study that chronicles the early twentieth century origins and the gradual advancement of African Americans within the advertising industry. Moss traces the advancement from the stereotypical images of Blacks, like the Gold Dust Twins who advertised a brand of Washing Powder around 1902, to the attractive portraits of Black athletes on cereal boxes in the 1980s and 1990s&. documents how in their drive to attract Black consumer dollars, majority and minority marketing experts targeted advertisements to the African American community&. In her concluding chapter, Moss reports her findings from a survey of advertising industry and media professionals&.. Mosss book should find a wide audience of both academic and general interest readers.  Dr. Janice Sumler-Edmond, Huston-Tillotson College

Following the natural chronological path, she documents and supports actual progress of African Americans in the money-driven industry of advertising in three areas: the images and portrayals, the consumer marketplace, and the workplace&. This account of developments is placed within the context of the social, economic, political, and cultural activities that encouraged the portrayals and subsequent reaction&.Using the observations, perspectives, and ideas of those working in the industry, Dr. Moss reports on what African American advertising professionals think&. Dr. Mosss chronicle of the history of African Americans in advertising provides a definitive foundation as a comprehensive historical profile and account.  Brenda Johnson Wright, Clark Atlanta University