Donnelly, Tom Books
Tom Donnelly took his Ph.D. at the University of Aberdeen. He is currently Professor of Automotive Business and Head of Postgraduate Research Programmes in the Faculty of Business, Environment and Society at Coventry University.2010 0-7734-3740-1
This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes of change.