Dr. Ola Ogunyemi has a Ph.D in journalism from Moscow State University. Currently he teaches at the Lincoln School of Journalism in England.2012 0-7734-2920-4
Sociologists can learn a lot from studying a group’s media consumption patterns. In this study, Ogunyemi researches what stories are most resonant with Black Africans living in England. The book tries to discover whether or not this minority group adopts normative approaches to media coverage, by not only consuming but participating in media. It also discusses the omission of African stories by the mainstream media in England. This book will contribute to understanding ethnic media trends.