David Morris is Professor of Business Education at Coventry University. He holds a in Economics Ph.D. from the University of Warwick.2010 0-7734-3740-1
This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes of change.