Dr. Dana R. Ulloth is Professor of Mass Communications at Bloomsburg University of Pennsylvania. He received his Ph.D. in Radio, Film, and Television Studies from the University of Missouri.2007 0-7734-5316-4
This work analyzes the aesthetics of television design in the broader context of art history and theory while examining the motivations, work practices, and creative ambitions of contemporary design practitioners. Based on interviews of the graphic artists who produce such works, this book offers, for the first time, first-hand information about how these individuals understand their own work. The underlying question studied was: do these individuals fulfill an artistic objective in how they approach their craft? The result is a highly detailed qualitative insight into how television graphic designers work and view their craft that can provide the basis for later research.2018 1-4955-0648-7
The book presents the unique perspective of people who created entertainment that also served as an advertising vehicle while trying to reach national audiences. The record shows that Kraft Television Theatre
was part of a continuum that spanned several media beginning with live theater and vaudeville, continuing through radio, evolving into live television, and eventually becoming part of a complex mix of broadcast television, cable television, and satellite broadcasting. The work particularly focuses on Stanley Quinn, Edmund Rice and Harry Herrmann.