Dr. Dana R. Ulloth is Professor of Mass Communications at Bloomsburg University of Pennsylvania. He received his Ph.D. in Radio, Film, and Television Studies from the University of Missouri.2007 0-7734-5316-4
This work analyzes the aesthetics of television design in the broader context of art history and theory while examining the motivations, work practices, and creative ambitions of contemporary design practitioners. Based on interviews of the graphic artists who produce such works, this book offers, for the first time, first-hand information about how these individuals understand their own work. The underlying question studied was: do these individuals fulfill an artistic objective in how they approach their craft? The result is a highly detailed qualitative insight into how television graphic designers work and view their craft that can provide the basis for later research.