Musa, Bala A. Books
Dr. Bala A. Musa is Associate Professor and Chair of Communication Studies at Northwestern College, Orange City, Iowa. He earned his Ph.D. at Regent University, and is a seasoned media practitioner with professional experience in broadcast and print journalism, public relations, advertising, and media consultancy. Dr. Musa serves on the editorial board of the American Communication Journal and the Journal of African Social Science and Humanities Studies. His research on media ethics, media and popular culture, media and conflict, as well as media and global communication, have appeared in books, scholarly journals, and popular media.2006 0-7734-5825-5
Significant changes in information technology, media ownership and management structure, journalistic culture, and communication policy are rapidly reshaping the media landscape. Media proliferation has multiplied the sources and volume of news, entertainment, and advertising available to society. This book provides an in-depth analysis of the factors driving the new trends in 21st-century journalism and mass communication. It gives a vital roadmap for understanding the new media environment and its implications for the communication industry and audience alike.
This book addresses the role of media education, organizational culture, regulation, and ethics in defining the emerging communication environment. The various contributions provide a framework for responding creatively, constructively, and professionally to the vast changes in the media world. It also examines the professional and civic responsibilities of media practitioners, owners, policy-makers, and the audience toward sustaining journalistic quality and integrity. It combines insightful theoretical and historical critique with practical professional and policy guidelines. The divergent professional and philosophical perspectives are very relevant and timely for those navigating the new media threshold.